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What good having a press release can do for your online business

No matter what industry you work in, it can be difficult to jostle for space in the modern world with so many other competitors in the market.

Having an online presence is absolutely key, but how can you get your brand noticed?

Here’s a look at how to use press releases to boost your online business and the benefits to trying this strategy.

Why use a press release?

Firstly, it’s worth mentioning that unless you create a truly newsworthy press release your efforts will largely go to waste. Thinly disguising a push for sales as news will be seen through immediately and your work will be dismissed as spam.

However, if you manage to create a useful and thought provoking piece, it can benefit your business immensely.

Firstly, it places your brand as experts in the industry in the minds of consumers. This means that in the future, your company will be one that springs to mind as being knowledgeable and professional; it’s the perfect way to achieve product placement.

A good press release has the potential to be shared on a much wider number of outlets, including social media so you’ll reach a much greater audience than a general advert or promo piece would. If you include backlinks, it can also boost your SEO giving you a double whammy effect.

picture of press release in block capitals

By creating a piece which appears to offer information, advice and help you will drive more traffic to your site. People will view your business even if they’re not looking to buy because they’re just interested in what you must say. Release regular pieces and you’ll immediately have an audience which returns time and again, creating brand loyalty and potential future buyers.

What should a good press release contain?

To get the very best out of a press release, you should be conveying information which isn’t just a blatant attempt to push your latest product.

You can use a press release to discuss your latest products, but generally the interest in this will be pretty low.

A far more effective technique is to piggyback onto a controversial subject, or one that is trending, and make your business somehow relevant to it. Quoting statistics or figures relating to current affairs works well too, and establishes your reputation as a company helping to provide expert advice and solutions and not just constantly trying to give customers a hard sell.

Finally, an attention-grabbing headline is the last piece of the puzzle and will help more people click through to see what the press release contains. Never underestimate the power of curiosity and aim to appeal to as wide an audience as possible with every piece.

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