On Page Optimization Explained

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What is On Page Optimization exactly?

Every online business owner who knows anything at all about increasing traffic to their website and moving up their Google rankings, is every bit familiar with on page optimization and the many benefits it affords.

On page optimization is any and all features and measures that can be used within a website to improve its search rankings.  Optimizing content, improving mega tags, using links, and using HTML tags are just a few useful and effective elements.  Though increasing your search engine ranking is not the easiest task to perform, surely it is doable with creative and effective on page optimization.  Creating good informative content is helpful in increasing your rankings, but with smarter search engines today, it takes a lot more than just that good content to beat out your competition.

picture of on page seo

Why is On Page Optimization so Important?

Using on page optimization allows you to not only rank higher in search engines but will also help to increase the readability and the user friendly experience of your website visitors.   There is a wide range of features that you can implement into your website content in your efforts to increase your search engine rankings including:

  1. Title Optimization which is by far the most important of all optimization elements. It is best to make your title tag short but still descriptive enough to clearly identify your business.   Since a title tag is shown and indexed first by search engines, it is understandable why it is so important.  A creative and appealing title tag will help search engines to want to rank you higher than other websites that are similar to your own.
  2. HTML tags are used to highlight those specific parts of your website that you want your viewers to give attention to. There are a variety of HTML tags you can use, such as header tags, bold, and italics.  Text that is contained within your header tags is what is most appealing to search engines and usually designates the important sections of your website.
  3. Meta Tags Optimization should contain a brief description of your website giving focus to those products and services that your company specializes in. Typically, if a reader finds your simple meta tag to be appealing they are more than likely going to click it in order to obtain more information about your company and services.
  4. Link optimization of both internal and external outbound links is critical to search engines as well as to providing your site visitors with an easier, friendlier and better overall navigation of the site.
  5. Keyword optimization makes your content suitable for both search engines and your viewers. You do not want to stuff your site with too many keywords, however, since this can actually make your site unreadable and uneasy to navigate.  Google AdWords is a resourceful tool for searching out and choosing the right keywords for your site.
  6. Image optimization is every bit important to your website content as well. Since search engine spiders can only read content and not images, it is critical that you utilize creative special tags with all your images in order to give them special meaning.

picture of on page seo cartoon

A website that is filled with creative, informative content, images, icons, links and the likes has no real value to readers or search engines if, in fact, you do not implement successful on page optimization elements.  If you are like every other online business owner out there, then it’s time you start using effective on page optimization elements to improve your search engine rankings and appeal to all your viewers and readers.

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